Edge On The Square

Edge on the Square is a project of Chinatown Media & Arts Collaborative, an unprecedented coalition of six SF-established AAPI institutions. I drove the new brand identity system rooted in the ambitious enterprise’s origins and aims to represent the community for years to come. The visual system would help give shape to aspirational architectural plans and be able to skillfully present other artists’ work while establishing its own distinct brand in the SF arts and culture ecosystem and beyond.