Left-N-Right

Left-N-Right is a San Francisco Bay Area–based record cooperative that promotes local musicians and producers through music streaming platforms. I partnered with L-N-R to rebrand their visual identity, drawing from their cultural inspirations to shape a new system of visual language and motion. The goal was to preserve the playfulness of their original brand while introducing more serious, refined tones into the overall identity. From this direction, I developed a series of playful logomarks that could seamlessly extend into more structured identity elements, ultimately creating a balanced brand system that felt both expressive and grounded.