OAK & About
OAK & About
Project Overview
As an engagement initiative, Oakland International Airport produces OAK & About, an email newsletter for reaching over 130,000 subscribers, with the goal of transforming airport news into a travel and blog style publication. The newsletter’s visual identity and tone draw heavily from East Bay culture, positioning the region as an active destination for visitors while strengthening engagement with local audiences. This approach has delivered strong results, including an average open rate of 44%, a peak open rate of 39%, and an overall performance increase of 11% since the first issue.
As an engagement initiative, Oakland International Airport produces OAK & About, an email newsletter for reaching over 130,000 subscribers, with the goal of transforming airport news into a travel and blog style publication. The newsletter’s visual identity and tone draw heavily from East Bay culture, positioning the region as an active destination for visitors while strengthening engagement with local audiences. This approach has delivered strong results, including an average open rate of 44%, a peak open rate of 39%, and an overall performance increase of 11% since the first issue.
Project Type
Visual Identity
Visual Identity
Year
2023
2023
My Role
Designer
Designer
Client
Oakland
Oakland
