Uber Eats
Uber Eats
Project Overview
Following Uber’s rebrand, I was brought on to help design a new campaign for Uber Eats in Canada, where the brand was still unfamiliar and competing against strong local players—some cities didn’t even have Uber rides yet. Working within the global brand studio, I defined a distinct visual voice for Uber Eats that extended the new Uber identity while establishing its own presence. With most of the budget allocated to media, I developed a multi-city campaign using restaurant-provided and stock photography, refining the evolving visual system into a cohesive layout approach across OOH and digital placements. The campaign produced over 500 assets and drove a significant lift in app orders that sustained even after the campaign ended.
Following Uber’s rebrand, I was brought on to help design a new campaign for Uber Eats in Canada, where the brand was still unfamiliar and competing against strong local players—some cities didn’t even have Uber rides yet. Working within the global brand studio, I defined a distinct visual voice for Uber Eats that extended the new Uber identity while establishing its own presence. With most of the budget allocated to media, I developed a multi-city campaign using restaurant-provided and stock photography, refining the evolving visual system into a cohesive layout approach across OOH and digital placements. The campaign produced over 500 assets and drove a significant lift in app orders that sustained even after the campaign ended.
Project Type
OOH Campaign
OOH Campaign
Year
2018
2018
My Role
Brand Designer
Brand Designer
Client
Uber
Uber
